"I call it ,.. telling them what they want and need to hear."
At this very time I am in the process of increasing my fanbase and friendbase.
There is a difference in between a fanbase and a friendbase.
The fanbase as we know it consist of a variety of people who admire your work and support you and everything about you only throughout the life your career.
The friendbase consist of a variety of people who admire your work and support you and everything about you before and after a career was even thought of.